The Genie Company History

Founded in 1923, and known in its early days as the Alliance Manufacturing Company, the company produced a broad line of consumer, industrial and military products. When America was at war in the 1940´s, Alliance's factories produced everything from fuse caps and voltage regulators to canteen handles and generators.

In May 1954, the Alliance Manufacturing Company first produced its own garage door opener unit. Genie was the first mass-produced, radio-controlled residential garage door opener, becoming  the market leader in design, safety and reliable service - core values Genie garage door openers still upholds to this day.

In the years following the introduction of the original opener Genie, engineering innovations brought about the development of the first screw drive opener in 1958. Further design refinements ultimately resulted in the offering of a split rail. This innovation opened opportunities to mass retailers for the first time in the mid 1970´s. Consumer appeal for this product grew alongside the rapidly developing do-it-yourself market. In 1983 the company entered the home and shop vacuum market, and in 1985 it changed its name to Genie Home Products.

By the time Overhead Door Corporation purchased the company in 1994, the Genie garage door opener name had become a symbol of trust and reliability for millions of customers around the world who sought out the brand in home centers, hardware stores, wholesale clubs, and professional installing dealers. Its continuing focus on product quality, innovation and service remains the hallmark of Genie’s garage door opener legacy.

Today, Genie manufactures remote-controlled garage door opener systems for multiple distribution channels, as well as a full line of commercial and residential openers.